HanStone Canada has recently released our new brand transformation. With the guidance and creative ideas of our agency (52 Pick-up Inc. in Toronto), the HanStone Canada image has received a stunning new logo and colour theme, a new advertising campaign and a new (temporary) website that showcases HanStone’s uniquely Canadian designs and underscores our position as Ontario’s only manufacturer of quartz surfaces. (Our more extensive permanent site is in the works and is expected to be released later in 2017).
The website and advertising campaign utilizes striking photography of Canadian icons and landscapes juxtaposed with actual HanStone quartz slabs; accentuating the natural quality of the product inspired by the various regions of Canada.
The strength and diversity of the Canadian landscape was a natural inspiration for rebranding HanStone Canada. HanStone Quartz is comprised of up to 93% natural quartz that is combined with pigments and resins to make it stronger and more durable than any other natural stone material. HanStone utilizes the highest ratio of natural stone product in the industry.
All of our new brand materials connect the HanStone Quartz product to the Canadian landscape/icons.
This is an ongoing process. Stay tuned – we’re creating even more eye candy for our brand!